The right voice for your advertising campaign
In an advertising spot, the voice is just as important as the image. It conveys the emotion, reinforces the message and creates the connection with the audience. A poorly chosen voice over can compromise even the most creative campaign, while the right voice amplifies the impact of every second. At Voices & Media Solutions we have been producing voice over for TV, radio and digital adverts for over 22 years, with native speakers in more than 70 languages and our own studio in Lisbon.
Voice talent specialised in advertising: experienced in adapting tone, rhythm and intonation to the format and product.
Voice over for all advertising formats
- TV adverts: 10, 15, 20, 30 or 60-second spots for national and regional broadcasters, with synchronised voice over and certified broadcast quality.
- Radio adverts: radio spots with voice, music and sound design, produced as a single service, ready to air.
- Videos for digital platforms: adverts for YouTube, Meta, TikTok, LinkedIn and other platforms, in the technical formats required by each one.
- Multilingual campaigns: adaptation of adverts for multiple markets simultaneously, with native speakers of each language and creative consistency across all versions.
- Voice over for international campaigns adapted for Portugal or Spain: complete adaptation of campaigns created in other languages, including script translation, native voice over and post-production.
More than a great voice
In an advertising spot, voice over is not simply recording a text. It means interpreting a message in a way that the audience feels it as their own. A great advertising voice talent knows how to control rhythm to fit the available seconds, knows where to place the emphasis to highlight the product or offer, and knows how to adapt the tone to the emotional world of the campaign. At Voices & Media Solutions we work with voice talent specialised in advertising, with experience in demanding brands and high-impact campaigns.
From briefing to delivery, a clear process
- Briefing: we receive the script, the video or the campaign reference and understand the tone, the audience and the technical requirements.
- Voice selection: we present voice talent suited to the campaign profile, with voice samples for approval.
- Recording: studio session in Lisbon or remote real-time, with the option for the client to follow along.
- Post-production: editing, synchronisation to video if needed, mixing with music and sound design, mastering.
- Delivery: files in the technical formats required by the broadcaster, platform or client.
Frequently Asked Questions about voice over for Adverts
How long does it take to produce voice over for an advert?
For straightforward projects, we can deliver within 24 to 48 hours of script approval and voice selection. For campaigns with multiple languages or complex post-production, the timeline is defined in the initial briefing. For urgent requests, contact us and we will find a solution.
Does the voice over include full spot production with music and sound design?
Yes. We offer complete spot production, including voice over, licensed background music, sound effects and mastering for broadcast. You can also choose to receive only the voice over track to integrate into an existing production.
Can you produce voice over for adverts in multiple languages?
Yes. We have native speakers in more than 70 languages. For multilingual campaigns, we produce all versions to the same quality standard and deliver the files organised by language, ready to implement.
Are the files compatible with broadcaster technical requirements?
Yes. We are familiar with the technical requirements of the main Portuguese and Spanish TV and radio broadcasters, as well as the major digital platforms. Simply indicate the campaign destination or the media agency plan and we deliver the files in the requested formats.
Can you adapt an advert created in another language into Portuguese?
Yes. We handle the full adaptation: script translation and adaptation into Portuguese, native voice talent selection, recording, post-production and delivery. The result is an advert that sounds as if it was created originally in Portuguese.
Can I listen to the voice over before approving?
Yes. You can listen during the recording session as many times as needed and request adjustments to tone, rhythm or intonation before moving on to the final version.
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