A custom AI voice is a synthetic voice created specifically for a project, with the tone, rhythm and personality characteristics that reflect the desired sonic identity. It is not a generic platform voice: it is a premium Voices & Media Solutions voice, available 24 hours a day to produce content without the need to schedule recording sessions.
At Voices & Media Solutions the entire process is managed by our team: we create the voice, manage the models, produce the audio content and deliver the files ready to use. The client defines what they need, we take care of the rest.
Premium voices, with higher quality than standard platform voices.
Created and managed by the VMS team: the client does not need to deal with platforms or technical details.
Available at any time for new content production, with no session scheduling required.
Audio post-production included: editing, mastering and delivery in the required formats.
Fast content updates: new text generates new audio within hours.
Consistent sonic identity across all brand content.
We have a premium AI voice bank available for direct listening, with voices classified into two categories:
The process of creating a custom voice typically begins with the selection of a base voice from the AI voice bank, which our team then adjusts and customises for the brand.
Briefing: information on the desired tone and the contexts where the voice will be used.
Base voice selection: our team proposes voice options from the premium AI voice bank.
Customisation: we adjust the voice characteristics to the brand profile: rhythm, intonation, pauses and style.
Validation: the client listens to the samples and approves.
Production: the approved voice is used to produce the requested audio content, with post-production included.
Ongoing management: the voice is available for future productions, managed by our team.
Where a custom AI voice makes sense
When custom AI voice makes more sense than a human voice talent
A custom AI voice does not replace human voice-over in every context. For advertising, high-impact brand communication, content where expressiveness and performance are central, human voice-over remains the best option. Custom AI voice makes more sense when content volume is high, updates are frequent, and the context of use is informational or neutral.
In many projects, the most efficient solution is to combine both: human voice talent for the highest-visibility content, custom AI voice for secondary or high-volume content.
Frequently Asked Questions about Custom AI Voice
A generic TTS voice is a platform voice available to any user. A custom voice is adjusted to specific characteristics and a defined profile. It is not shared on other platforms and is not publicly available. The result is a voice that sounds consistent with the brand, not with the platform.
Yes. From a base voice, it is possible to generate content in multiple languages, maintaining the general tone and style characteristics of the voice. For multilingual projects where sonic identity consistency matters, a multilingual custom voice is a more coherent solution than using different voices per language.
The voice can be adjusted or replaced. Minor changes to rhythm or intonation are made by our team without the need to recreate the model. For more significant changes, the process is similar to the initial creation.
Yes. A custom voice is created from existing models, adjusted to the brand's characteristics. Voice cloning replicates the voice of a specific voice talent based on their recordings, requiring the voice talent's formal agreement. If the brand does not have a specific reference voice, a custom voice from models is the most direct option.
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