Indoor radio and corporate TV for shops, retail networks and business spaces
A shop broadcasting conventional radio is giving airtime to its competitors. A shop broadcasting indoor radio is communicating with its customers: products on promotion, the week's new arrivals, opening hours, seasonal messages, all in the brand's voice and tone. For a distribution or retail chain with dozens or hundreds of stores, indoor radio is a direct communication channel with the customer at the moment they are buying.
Voices & Media Solutions installs the systems, produces all the content and handles ongoing management. When there is a new campaign, content is updated across all stores from a single control point.
Spot production with professional voice talent: promotions, service information, opening hours and seasonal messages.
Centralised management for networks with multiple stores: content updates across all points simultaneously.
Indoor Radio
What is broadcast on indoor radio
The content of indoor radio is defined by the company and can change whenever needed. The most common types of content in retail and distribution networks are:
- Product and promotion spots: short adverts with a professional voice talent communicating promotions, new arrivals and ongoing campaigns.
- Service information: opening hours, services available in the store, notices and practical information for the customer.
- Seasonal messages: content specific to times of year such as Christmas, Easter, Summer or back to school.
- Background music: selected to match the store and brand profile, licensed for commercial use.
- Brand separators: sonic identification of the store, jingle or brand sonic signature.
Management for networks with multiple stores
One schedule, all stores
For distribution and retail chains with several stores, centralised management is one of the greatest values of the system. Content is produced once and distributed to all points of sale. When there is a new promotion, a new product or a change in opening hours, we update the content and it is available in all stores.
The system also allows customisation by store or region, for cases where promotions or opening hours differ at certain points of sale.
- Centralised update: new content available in all stores at the same time.
- Customisation by store or region: when promotions or information vary by point of sale.
- Hourly scheduling: defining when each spot or message is broadcast throughout the day.
Corporate TV
Screens with brand-controlled content
Corporate TV uses screens in company spaces to broadcast proprietary content: product videos, campaigns, institutional messages, service information.
Voices & Media Solutions installs corporate TV systems and produces the video content, including voice-over, subtitling and adaptations for different contexts.
Which sectors?
The sectors that use indoor radio and corporate TV most
- Retail and distribution: supermarket chains, fashion, electronics, DIY and any network with multiple points of sale.
- Multinational companies: with company information for staff and other content available in canteens, corridors, meeting rooms and reception areas.
- Hospitality: hotels that broadcast music and information in common areas and rooms.
- Food and beverage: restaurants and cafés that control the sonic experience of the space.
- Healthcare: clinics and hospitals with waiting areas where corporate TV informs and occupies waiting time.
- Automotive: dealerships that use screens to show new models and campaigns while the customer waits.
- Financial services: banks and insurers with screens at counters that communicate products and services.
Frequently Asked Questions about Radio and Corporate TV
What is the difference between indoor radio and broadcasting conventional radio in a store?
On conventional radio, the content is controlled by the radio station: there are competitor adverts, music that may not match the store's profile and content the company does not control. With indoor radio, all content belongs to the brand: the company chooses the music, the spots are its own and the messages are exactly what it wants to communicate. For a store, it is the difference between using airtime to communicate its own products or paying for customers to hear competitors' adverts.
How often is the content updated?
It depends on the client and their needs. Active retail networks update content regularly, one to two times a week during campaign periods, monthly during quieter periods. The process is straightforward: the client tells us about new promotions or messages, we produce the spots and update the schedule. For urgent changes, we can have new content on air within 24 hours.
Does the system work even if the internet connection fails?
Yes. The indoor radio system has content stored locally, so it works even without an internet connection. The connection is only used to update content remotely.
Can you install the system in an existing store network?
Yes. We carry out a technical survey of each space and adapt the system to the existing sound equipment or install new equipment when necessary. For networks with many stores, we coordinate the installation schedule with the client's teams.
Are indoor radio spots recorded by professional voice talent?
Yes. All voice content is recorded by professional voice talent from our voice bank, selected to match the brand profile and the store's audience.
Clients