Custom Song & Jingles

Transform your brand into a memorable melody with our jingles and custom songs services.

Jingles and Custom Songs at Voices & Media Solutions

At Voices & Media Solutions we create sounds that conquer hearts and minds.

Jingles and custom songs are powerful branding and marketing tools that offer a unique and memorable sound identity for brands and commercial projects. By investing in an exclusive composition, companies can strengthen their market presence, create a stronger emotional connection and increase the brand’s consistency across all platforms. At Voices & Media Solutions, its expertise and commitment to quality audio solutions, is the ideal partner to transform your musical ideas with the jingles and custom songs services.

What is a Jingle?

A jingle is a short musical composition, generally accompanied by an advertising text, that is used in marketing commercial campaigns to promote products, services, or brands. It is characterized by being catchy, easy to remember, and capable of transmitting a specific message quickly and efficiently.

What is a Custom Song?

A custom song is a musical composition specifically created to meet the needs and preferences of a client or project, like a music for ad campaign, a music video, or brand song used in many platforms for recognition and standardization, or music for film. Different from generic songs or a licenced song form a library, a custom song is developed with a finality and target audience in mind, reflecting the identity, values, and emotions that the client wishes to convey.

What are the main characteristics of Jingles and Custom Songs?

Jingles and custom songs have different characteristics. See the main differences below:

Main characteristics of the Jingles 

1. Short duration: Jingles are designed to be brief, generally, around 15 to 60 seconds. Concision is crucial to capture and maintain the audience’s attention in a short amount of time.
    
2. Captivating melody: A jingle’s melody is usually simple and memorable. A good melody turns the jingle easy to remember, which helps to reinforce the message of the advertising campaign.
    
3. Relevant lyrics: Jingle lyrics are crafted to be direct and focused on the message of the advertising campaign. Generally, these include the brands name, a slogan, or a call to action.
    
4. Repetition: The repetition of sentences or keywords is a common technique used in jingles to increase memorization and reinforce the message of the advertising campaign.
    
5. Brand identity: An efficient jingle reflects the identity and values of the brand, helping to create an emotional connection with the public.

Main characteristics of Custom Songs

• Exclusivity: A custom song is unique and exclusive to the client. It is created from scratch, considering the specificities of the project, which ensures that no other company or person has a similar soundtrack.
   
• Adaptation to the Project: Each of the song’s elements – melody, harmony, rhythm, instrumentation– is adapted to perfectly align with the context in which will be used. This can include corporate videos, commercials, campaign, events, presentations, websites, App’s, movies, on hold messages, and others.
   
• Brand’s identity: Custom songs are the extension of the brand’s identity. It is composed to reflect values, the mission, and the company’s personality, helping to strengthen the sound identity of the brand and create an emotional connection with the public.
   
• Creative control: The client has total control over the creative process. This means that it can directly influence the style, kind, the tone, and other aspects of the song to ensure that the final result meets their expectations and objectives.
   
• Professional Quality: Custom songs are produced by qualified professionals, including composers, and sound engineers. This secures a superior quality in comparison with options produced by artificial intelligence, which are generic or amateur. 

What are the benefits of Jingles and Custom Songs?

Jingles and Custom Songs have some common benefits:

Standing out from the competition

An exclusive jingles and custom songs can help a brand standing out in the market, offering a unique sound experience that differentiates from the competitors.

Increase in the public’s engagement

Jingles and custom songs have the power to evoke emotions. A well composed jingle can create emotional connection between brand and public, increasing the engagement and message retention.

Memorable

Captivating jingles and custom songs are easy to remember and help fixate the brand on the consumer’s mind. The captivating nature of jingles makes them easy to remember. When well done, jingles and custom songs are remembered by the people, increasing the chances of remembering the brand.

Brand consistency

Using jingles and custom songs consistently in all platform and campaign helps to reinforce the brand’s identity, creating a cohesive experience for the audience.

Versatility

Jingles and custom songs can be used in diverse platforms, including radio, television, internet, and corporate events.

Avoid legal complications

Jingles and custom songs eliminate the problem with copyright and licensing, because the client has all the rights over the composition.

What is the production process of jingles and custom songs at the Voices & Media Solutions?

1. Briefing: The production process of jingles and custom songs begins with a detailed briefing, where the client explains their needs, objectives, musical preferences. This includes the desired style, target audience, and the emotions the song should evoke.
    
2. Composition: Based on the briefing, Voices & Media Solutions composers begin to create the jingles and custom songs, developing melodies, harmonies, and rhythms that attend to the specificities of the client.
    
3. Production: After composition, the jingles and custom songs go through the production phase, where the instruments are recorded, arrangements are done, and the mixing and the mastering ensure sound quality.
    
4. Revision and approval: The client has the opportunity to revise the jingles and custom songs and ask for adjustments. Voices & Media Solutions works to ensure that the final result of the jingles and custom songs are perfect.
    
5. Delivery: After approval, the jingles and custom songs are delivered in the appropriate formats for each use, such as video, digital audio, television, phone service, our other online platforms.

Where can I use the jingles and custom songs?

Examples of how to use jingles and custom songs:

• TV and radio Ads: Create jingles and custom songs that capture the public’s attention and reinforce the commercial message.
   
• Corporate videos: Increasing the visual narrative with a soundtrack that complements the history and the company’s message.
   
• Events and Presentations: Define the tone and atmosphere of the event, creating an engaging experience for all participants.
   
• Apps and Websites: Increase the user experience with a background music for commercial that reflects the brand’s identity and increases usability